Marqeta Flexible Credentials: Product Launch Web Page
Marqeta wanted to launch Flexible Credentials, a dynamic way for one card, physical or virtual, to change its identity based on time, location, merchant, or rules the user sets. The technology was reshaping who owns the customer relationship, and early adopters had used it to reach people the credit industry left behind.
As the visual design lead, my role was to give it a home:
a new product page that invites customers to explore what’s possible.
Date
2026 - 2027
Category
Visual Design | Illustration | Web Design | Product Marketing
Tools
Figma | Lottielab | Adobe Illustrator
Goal
Marqeta wanted to expose its customers to this technology and explore the new territory it opened up. The product page needed to show how Flexible Credentials could help them offer flexible, personalized payment options for any purchase, all within a trusted brand app experience. It had to make the case for going beyond traditional cobranded debit and credit cards.
Challenge
Making the Abstract Tangible
How do you show something that happens behind the scenes?
Flexible Credentials changes how a card behaves based on context, so there wasn’t a single moment or screen to point to. On top of that, I couldn’t show any specific UI elements, since every brand would build its own app experience. I had to find a visual language that brought the idea to life without leaning on product screens.
Finding the visual story - Concept Sketches
I explored a range of visual directions that could show this idea without relying on product UI, while telling the bigger story of one default card with interchangeable faces.
Could it be a “best of all worlds” card with a hint of raw backend technology in its visual voice?
A window into the innovation, with the card at the center of its ecosystem and a peek at what it can do beyond everyday spending?
Or a more dimensional view, where the end user picks from a lane of payment options all tied to one default card?
I kept the exploration phase quick, with the goal of giving customers a glimpse of the technology that was engaging, meaningful, and easy to grasp.
Visual Direction 1
One card, multipurpose payment experiences
Visual Direction 2
Unified payment ecosystem to unlock innovation in everyday spending
Visual Direction 3
A card is not just plastic, but a dimensional interface
Product Web Page Wireframes
I collaborated cross-functionally with product marketing, content strategy, web development, and the creative team to pressure test different narrative sequences at the wireframe phase. The stages below give a brief overview of the page outline, visual content strategies, and various interactions explored to reach the final visual design.
Stage 1
The page opened with a hero, then moved into program benefits and a customer testimonial. It positioned Marqeta as the first issuer processor of Flexible Credentials in the US, with Klarna and Affirm use cases and stats to make them stand out. A how it works section and a quick clip from Marqeta’s State of Payments report led to a closing stat that left visitors curious to learn more.
Stage 2
Marqeta was releasing a Klarna case study around the same time as the page launch, so I saw a great opportunity to feature it in the use case section. It would add real credibility to the story and give the demand gen nurture a boost. I also reworked the how it works section into modular card designs, which kept the page length economical and made each step easier to scan without losing any of the key details.
Stage 3
Legal flagged issues with the Klarna case study and it needed to be replaced without weakening the story or slipping the launch date. So I went back to the visual explorations I’d deliberately kept alive. One direction fit the headline and page rhythm with only minor copy tweaks. I swapped it in, tested the flow, and built the section so the case study could
drop back in later.
Final Visual Design & Impact
The page launched on time for the Sales Kickoff (SKO) executive summit and earned great internal feedback. The modular system helped developers deploy the final assets 20% faster than typical launches. The creative assets also sped up work beyond the web page, carrying into sales pitch decks, presentations, social media, and webinar assets.