Knit
As a part of a grad school academic project and drawing from my own experiences, I decided to create a brand promotional video for a fictional sustainable fashion brand, Knit, targeted towards the irresponsible and toxic buying behavior and clotting consumption of people affected by globalization.
It uses eco-friendly and ethical production practices to produce garments and push customers to make conscious buying choices, and even monitor the frequency of their buying rate to reduce the insane burden on the factory workers.
Date
May, 2020
Video Duration
00:55 min
Category
Motion Design | Illustration | Branding Character Design | 2D Animation
Tools
Adobe Photoshop | Adobe Illustrator | Adobe After Effects
Adobe Animate
Here, I wanted to focus on the poor working conditions of the factory workers and child labor.
I wanted the video to be relatable to the target audience and use a conversational tone for both the script and the graphic language.
The video starts from a typical modern-day scenario and gradually transitions to the dark, grim world of fashion behind one's fancy closet
Music - Youtube Free Audio Library
Voiceover - Megan Wade (MFA, College of Art and Design, Rochester Institute of Technology, 2021)